'Cherish the writer . . . Enchant the reader'

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sunday, january 25, 2015

ALVA to Offer Twenty Published Great Titles

Seems to me it is definitely something to celebrate! Since 2011 ten authors vetted, up there, and committed to ALVA! Two with internationally recognized medals! Twenty titles! We must be doing something right.

And immediately, if one counts one children's book published in three languages--Spanish, French, and English--we have seventeen in our bookstore, all but four of which are available in eBook and book forms. And coming soon are, For Love by Janet Marie Russo; Fancy Dancer by Carl Waldman; and a book of more of the marvelous work of Poetry Gold Medalist, Kristen Henderson.

Seems to me our motto "Cherish the writer . . . Delight the Reader" is paying off. 

To share your thoughts on our growth please send us a message through the ALVA contact page. Love to hear from you!


Roberta in Po-Town
Not too proud!


10:53 am est          Comments

saturday, january 24, 2015

10:17 am est          Comments

wednesday, january 7, 2015

We've Come a Long Way

Wow! If 2015 comes anywhere near to matching 2014 for ALVA growth, we are definitely in for some excitement. Coming out of a year in which we released eight new titles and took all but two of our fifteen eBook titles to hard copy, ya' gotta love us! Yes, now you can come to us to read Adult Fiction, Poetry, Mysteries, Children's eBooks, and Local Histories! We like to think that on the one hand we are open to quality experimental styles while on the other we really enjoy history and literary fiction.

New authors with ALVA are Kelli Devlin and Chris Campbell. Chris teamed with Carl Waldman to write a knock-your-sock-off classic book of local history, The Sharon Springs Timeline, while Kelli's book or should I say books? . . . is/are still in process in that only the English edition has been released but coming soon, Coco's Christmas Eve, will be available also in French and Spanish. A charming illustrated children's book you will want to own even if you have no children . . . just so you can say there is a book you have read in three languages.

And then, coming in February, Janet Marie Russo's literary mix of prose and poetry in which she tells the story of her struggle to grow strong despite the history of physical and psychological abuse by her father. And so lightly told that as a reader while on the one hand you will hurt for her, on the other there are no scenes in it so graphically written as to make the reader cringe.

Meantime, each of two other of our authors report nearing the completion of new titles for 2015.

Robin in Po-Town, Feelin' just oh! so grateful!




Kelli Devlin
Local Histories - Carl Waldman and Chris Campbell, Creative Nonfiction - Janet Marie Russo

8:38 pm est          Comments

saturday, may 3, 2014

An Invitation to Small Publishers and Independently Published Authors

ALVA merrily chugs along. Karen Hodges Miller with Open Door Publications  mentioned how ALVA is now a mid-sized publisher.

It is said that a company that releases nine or more titles a year is a real publisher. ALVA hit that goal. And now. Let's see . . .a baker's dozen and three more in the works . . . mid-sized you say, no less. I like that. Thanks, Karen.

But Karen and I also talked of the plethora of publishers who list only one or two books. Are they just happy to have a book or two up there? How do they survive?

ALVA's Invitation to Small Publishers and Independently Published Authors

Given the above, ALVA has decided to invite small(er) publishers to re-publish with ALVA any worthy books they find currently languishing with them for lack of readership. ALVA's terms are great. And simple to understand.

As a new traditional publisher, if ALVA accepts a well-edited book for publication, ALVA will then format, publish, publicize, and distribute it as a book and eBook for an annual administrative and maintenance fee of one hundred and twenty dollars. For that sum, in addition to the significantly broader exposure provided by ALVA, even the savings in time and money is noteworthy. And with a little luck, given the eBook's increased publicity and sources of availability provided through ALVA, not to mention both book and eBook availability, royalties from the project's sales alone may well balance out the fee and result in a positive financial return.

What does ALVA offer that smaller publishers cannot and larger publishers do not?

  • eBook marketing and distribution by ALVA through amazon.com, B&N, Kobo, and ALVA. 
  • Free book distribution through alvapressinc.com. 
  • ALVA free author's page
  • An author's interview distributed to media contacts across the country in the *ALVA Axiom
  • Book blurbs in the *ALVA Axiom

With ALVA's nationwide newsletter and the variety of website exposures it offers, instead of the author--could that be you?--using precious time and money for website site development, he or she can be out providing important book signings and public appearances.

Building an Author's Financial Success

Too many writers labor under the illusion that publishing a book results in immediate recognition, instant fame, and wealth. Rarely so.

To be financially successful, a writer must become also a publicist deeply committed to the business side of selling books. As an author one must be willing and ready to visit bookstores, radio and television studios, and, yes, even barn raisings. The wider the radius in which the appearances occur, the greater the author's personal reach. Since publishing, Jolt: a rural noir, I travel with a trunk full of books . . . except that now, in addition to Jolt, there are also books by other ALVA authors. An emerging, up-and-coming author needs a book-filled trunk. Only in that way, is an author always ready to visit a flea market, coffee shop, art gallery, or library to do a book signing.

That said, ALVA is willing to work with its authors to help them join other writers in providing shared ALVA sponsored events that can lessen the burden of going it alone.

What do you think? Are you up for going to the Contact Page and emailing me now? For as Betty Hampel's is so fond of saying"Why not?"

Talk to you soon.

Roberta in Po-Town
Home to the Walkway over the Hudson


*CLICK HERE to sign up for the ALVA Axiom


12:18 pm edt          Comments

saturday, march 1, 2014

eBook Publisher ALVA Joins the Big Five as a Trade Book Publisher

With ALVA's conversion from a self-publishing house to an eBook and trade book independent publisher, revising and updating the website to bring the message clearly to writers and readers alike has been a challenge.

As such, last week, recognizing my lack of objectivity in evaluating my own copy, I brought in a high-powered professional developer and copywriter to critique the general site structure and ALVA home page. Since then I have spent hours responding to her suggestions as to how to bring increased clarity and coherence to it. Then today Alyssa, Stef, and I jointly used a few hours to hammer away at further polishing it, the results of which I absolutely love! But will the viewer? Will the writer contact us for consideration for publication? Will readers' trust in the quality of our books be increased?

In other, as part of the process, I reviewed sites that included amazon.com and some of the smaller self-publishing houses as well as the Big Five in trade book publications: Hachette, HarperCollins, Macmillan, Penguin Random House, and Simon & Schuster. On the one hand, I found some of the self-publishing sites to be almost overwhelming in their complexity and at times their offers unduly costly. But for the ALVA site, while it may have less content, I was pleased to find it does offer the same emphasis on books, authors, and readers as do the Big Five.  So I figure we must be doing something right.

But will authors who because they have avoided efforts to break into the Big Five are now used to the gobbley-gook of self-publishing industry mistrust ALVA Press' simplicity?  Will ALVA, having moved to the traditional, appear too simple for legitimacy? And how will these same authors accept the fact that publishing with us has become so cost free? Especially as many were drawn to ALVA for the purpose of self-publishing? What will be their response when they read that for  manuscripts and books ALVA accepts for publication 'as is', the only cost to the author will be an annual administration fee of one hundred and twenty dollars? And will these same authors understand that until their books begin to sell those books function more as a liability that an income source? And will writers understand that as website maintainance and technical services for editing, design, and distribution cost, that ALVA, not being one of the Big Five, will continue to require the payment an annual administrative fee? 

But with the change from being a self-publishing house to becoming a trade eBook and book publisher, what now really is business as usual at ALVA? First one might say that ALVA has joined the big boys. This means that while author competition for publication comes more clearly into play than previously with ALVA, manuscripts accepted for publication will be designed, converted, and distributed as eBooks and books at no cost to the author. And whereas ALVA needs a cash inflow for each book to over time match the cost of its production cash outflow ALVA will rely on an administrative fee to help defray production costs.

Roberta in Po-Town, Cookin'

11:51 pm est          Comments

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